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OUR STORY,
YOUR TRUST
ALA GROUP – the reliable partner behind every sweet delight
Ala Group's is a well-established Bulgarian company with over 30 years of experience whose main business activity is wholesale of confectionery products. The company was found in 1990 and has a consistent policy of sustainable development, successfully combining professional service, innovative logistics, and social responsibility. Ala Group actively operates both on the Bulgarian market and internationally due to an effective import-export framework for high-quality chocolate products, candies, jelly sweets and other confectionery items. Through a constant commitment to quality and integrity, Ala Group partners with leading retail chains and distributors in Bulgaria and abroad. The company continues to expand its portfolio, logistics network and partnerships with a clear goal – to be a reliable and flexible partner in the world of sweet delights and wholesale of confectionery.
One of the key factors for sustainable success in confectionery wholesale is the company’s well-coordinated logistics system and its overall warehouse space of over 9,000 m2. Having its own vehicle fleet and partnerships with trusted international freight forwarders, Ala Group guarantees fast and secure delivery to clients in various geographic regions. Logistics is centralized and optimized by means of two administrative buildings located in a modern complex with convenient infrastructure. The company’s showroom is located in the administrative building, allowing partners and clients to explore the full product range in a stylish and modern environment. All products are shown in their original packaging, highlighting their quality and variety.
Apart from its business, Ala Group maintains an active social policy – the company owns a professional-size tennis court accessible to employees, clients, and athletes. This commitment to community and sports is an important part of the corporate culture.
Below you can view some of our facilities and infrastructure that are the foundation of our efficiency, quality and our dedication to clients.
CENTRAL SHOWROOM AND LOGISTIC PARK
The administrative building of Ala Group is located in this part of the building complex, which is key to our confectionery wholesale operations. Our company showroom is also there, a modern space where partners can explore our portfolio. In front of the building is the company’s logistic park – a fleet of vehicles ready for deliveries across the country and abroad. Some of the warehouse premises that provide quick access to the main product stocks, are located behind the administrative area.
ADMINISTRATIVE BUILDING AND MAIN WAREHOUSES
This part of the building complex houses the core of Ala Group’s operations – the administrative building and key warehouse premises. The loading docks ensure a fast and efficient flow of goods, facilitating goods receiving and shipping processes. The well-organized warehouse infrastructure helps the company to maintain a high standard of service and quick access to main product stocks, which is crucial for customer satisfaction both on the domestic and international markets.
TENNIS COURT AND SOCIAL POLICY
Central to Ala Group’s corporate culture is its commitment to social responsibility and sports activity. While developing our wholesale confectionery business, we actively support the community and sports. Our own professional-size tennis court provides opportunities for relaxation and sports for our employees, clients, as well as for athletes. Since 2016, the company has proudly sponsored the "Golden Girls" of the national rhythmic gymnastics team, supporting talent development and promoting a healthy lifestyle as a integral part of its operations and social mission.
